Is the Apple Vision Pro priced at 25,000 RMB too expensive? Cook responds This is a great innovation

Cook thinks Apple Vision Pro is a great innovation, but doesn't comment on whether it is too expensive at 25,000 RMB

【PhoneAuto News】On June 6th local time, PhoneAuto noticed that Apple CEO Tim Cook responded to the high price of the Apple Vision Pro, which can reach up to $3,499 (about RMB 25,000), in an interview with relevant media, stating: “Apple Vision Pro is currently the most advanced electronic device. It has done ‘tomorrow’s engineering’ today. This is a great idea.”

In the early morning of June 6th Beijing time, Apple held WWDC 2023. At this WWDC 2023, Apple released a series of software and hardware products including iOS 17, iPadOS 17, watchOS 10, macOS Sonoma, a new 15-inch MacBook Air, a new Mac Studio, a new Mac Pro, and the M2 Ultra chip. Among them, the most heavyweight product should be the head-mounted device Apple Vision Pro.

After its release, Apple Vision Pro has attracted widespread attention from digital enthusiasts around the world. Many people believe that it may open a new era for Apple, just like the iPhone did many years ago. However, it cannot be denied that the expensive price is one of the biggest obstacles for ordinary consumers to get their hands on this product.

It is worth mentioning that according to external predictions, the hardware manufacturing cost of Apple Vision Pro is actually only about $1,500. Among them, the cost of the display screen is high, and Apple needs to spend $730 for it. However, this prediction does not include related research and development expenses, channel sales expenses, and other costs.

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