Xiaomi India President Goal is to become the most popular smartphone brand in India

Xiaomi India President's goal is to be the top smartphone brand in India

【Phoneauto News】According to foreign media reports, Xiaomi has made a strong determination in the Indian market to regain lost market share in the sub-segment market of 10,000 to 15,000 rupees. Muralikrishnan B, President of Xiaomi India, revealed the company’s new strategy, which is to become the “most popular and trusted smartphone and IoT brand in India,” focusing on efficiency, sustainability, and security foundations. Phoneauto has also learned that Xiaomi plans to streamline its product portfolio and prioritize comprehensive coverage of 5G products in India.

Muralikrishnan B

Muralikrishnan said that most devices sold in the high-end market (market above 30,000 rupees) have 5G capabilities, and they will expand to the market segment of 15,000 to 20,000 rupees. However, the huge opportunity for 5G lies in the range of 10,000 to 15,000 rupees. He believes that Xiaomi clearly has the opportunity to replicate what it did in the 4G era and recreate the magic of 5G.

Counterpoint Research data shows that smartphone sales in the price range of 10,000 to 20,000 rupees sharply declined by 34% in March 2023, while sales of smartphones priced above 45,000 rupees increased by 66%. For the Xiaomi brand, its shipments in India declined by more than 20% last year. Foreign media believe that intense competition, component shortages, and overly extensive product portfolios have led to confusion among customers and retailers, which has caused this situation.

Related report

Muralikrishnan said that he is confident in focusing on the sub-segment market of 10,000 to 15,000 rupees, as devices such as Redmi Note 10T 5G, Redmi Note 11T 5G, and Redmi 11 Prime 5G have received positive feedback. In order to drive business development, Xiaomi will expand its offline retail coverage and plans to increase the number of retail store salespersons from 4,000 to over 8,000 by the end of the year, focusing on building strong retail capabilities for sustained growth.

We will continue to update Phone&Auto; if you have any questions or suggestions, please contact us!

Share:

Was this article helpful?

93 out of 132 found this helpful

Discover more

Phone

vivo Y100 will be released tomorrow afternoon with long battery life and 512GB large storage.

【Mobile China News】Among the current smartphone lineup of vivo, the Y series is the most budget-friendly, with pric...

Phone

Huawei responds to the rebranding of HuaBianPay Essentially speeding up the construction of the HarmonyOS ecosystem.

【Mobile China News】On October 13th, the People's Bank of China officially announced that Huawei's payment instituti...

Phone

Japanese media reports claim that the iPhone 15 is facing tough competition in China, as Huawei's offensive is fierce and Meta ramps up production.

[Mobile China News] On October 20th, Mobile China noticed that the Nikkei Chinese website reported that the productio...

Phone

Winners of the Fourth Huawei Image Golden Rooster Mobile Film Project Announced

[Mobile China News] On November 4th, Mobile China noted that the Huawei Images · Golden Rooster Mobile Film Project A...

Phone

Huawei reportedly applied for multiple communication patents, effectively reducing beam management time.

[Mobile China News] On December 13th, according to an announcement by the National Intellectual Property Office, Huaw...

Phone

Huawei and U+ jointly release database storage and calculation separation solution to accelerate the upgrading of China's industries.

[Mobile China News] On December 5, Mobile China noticed that according to the Science and Technology Innovation Board...