iPhone 15’s initial sales in China decreased by 4.5% compared with last year. Is it all Huawei’s fault?
iPhone 15's initial sales in China see a 4.5% decline compared to last year - Is Huawei to blame?
【Mobile China News】According to the latest data from Counterpoint, the iPhone 15’s initial sales in the Chinese market decreased by 4.5% compared to 2022. This news is not a good sign for Apple, as its stock fell over 1.5% in pre-market trading. Actually, this data is not surprising. Insiders from Huaqiangbei in Shenzhen have long stated that the market demand for the iPhone 15 series is not ideal, with a large amount of inventory still remaining and almost no one rushing to buy them. According to multiple third-party channels, the prices of the iPhone 15 and 15 Plus have already dropped below the initial launch price.
In addition, Apple is also facing pressure from the return of flagship phones from Huawei. The sales of Huawei’s Mate60 series phones have been steadily increasing, and Huawei has already raised its target for smartphone shipments next year. According to insiders close to Huawei, the target for smartphone shipments in 2024 has been set at 60-70 million units, a significant increase compared to 30 million units in 2022. Besides the Chinese market, the sales situation of the iPhone 15 in the US market is also not promising. According to the third round of the annual survey, due to many Apple customers continuing to use older models instead of upgrading to the new iPhone 15, it is expected that iPhone sales next year will stagnate. Despite the decline in iPhone sales, revenue may still increase because consumers are more inclined to choose the higher-priced Pro Max model, which starts at $1,199.
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