Lei Jun promotes the Xiaomi 14 series on Toutiao, some netizens have raised questions.

Lei Jun advertises Xiaomi 14 series on Toutiao, facing questions from netizens.

【Mobile China News】 On October 16th, Xiaomi Group CEO Lei Jun successively posted on major social media platforms such as Weibo, Today’s Headlines, and Baijiahao to generate hype for the Xiaomi 14 series. The content was: “Don’t worry, this product is very, very, very powerful!” However, Mobile China noticed that in the comments section on Today’s Headlines, some netizens questioned whether Xiaomi is just an assembly plant without any new technology. Of course, regarding the Xiaomi 14 series, most netizens expressed their anticipation. They trust Lei Jun’s words and look forward to the release of the Xiaomi 14 series phones.

Xiaomi Phone

These netizens who have high expectations believe that under Lei Jun’s leadership, the Xiaomi 14 series phones will definitely bring surprising innovations and breakthroughs. They hope that the Xiaomi 14 series phones will improve in terms of performance, battery life, and camera capabilities to meet the growing demands of users. At the same time, they also expect the Xiaomi 14 series phones to have breakthroughs in design and appearance, providing users with even better visual experiences.

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The comments from netizens who are not looking forward to the Xiaomi 14 series are mostly “OEM” “assembly plant” “only good at marketing, no technology”. Does Xiaomi really not have any technology and is just an assembly plant?

Some netizens’ comments

We need to clarify what an assembly factory is. An assembly factory refers to those companies that do not have their own product design and development capabilities, but can only rely on the solutions and components provided by upstream suppliers, and then assemble and label according to specifications. Such companies lack their own innovation capability and competitiveness, and can only compete for market share through low prices and quick launches. Such companies often lack their own brand image and user loyalty, as well as their own core competitiveness.

Xiaomi not only has its own hardware product line, but also its own software system and ecosystem platform, forming a complete intelligent living scene. The most impressive display of Xiaomi’s technical strength is in the 5G field. Huawei ranks first with a share of 14.59% of the effective global patent groups; Qualcomm ranks second with a share of 10.04%; Samsung ranks third with a share of 8.80%. The companies ranking from fourth to tenth are ZTE, LG, Nokia, Ericsson, Datang, OPPO, and Xiaomi. It is worth mentioning that this is Xiaomi’s first time entering the top ten.

In addition, Xiaomi’s R&D investment in 2022 is about 17 billion yuan, and it is expected to exceed 20 billion yuan this year. The R&D investment in the next five years will exceed 100 billion yuan.

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