What signals have been released by the highest price reduction of one thousand yuan on the Huawei P60 series, which has been on the market for two months?

What is the impact of the Huawei P60 series' recent 1000 yuan price reduction after being on the market for two months?

【PhoneAuto】As we enter the end of May, the big 618 promotion on major e-commerce platforms has kicked off. Smartphone manufacturers have long been preparing for this festival, especially with the continuous decline in sales in the first quarter. This year’s 618 has become a lifesaver for smartphone manufacturers to boost sales, and the six-word motto for everyone this year is “grab, grab, grab.”

In the past three years, other manufacturers have been very active in promoting events such as 618 and Double 11. However, for Huawei smartphones, it is basically a state of “not doing much.” We can neither see relevant battle reports nor very attractive discounts. It is already good enough to be able to buy a flagship Huawei. But this year, Huawei seems to be somewhat different. At the beginning of the 618 event, Huawei launched a heavy blow—the P60 series has a limited-time discount of up to 1000 yuan. It is worth noting that the P60 series was only released on March 23 and has only been on the market for two months. Such a large discount is unprecedented and has become the most lively thing in the digital circle these days.

For users who are waiting to make a purchase, this wave of price reduction for the P60 series is undoubtedly the best time to buy. The discount of up to 1000 yuan is hard to resist. For first-time users, there is some regret as the price drops soon after the purchase, which is not pleasant for anyone. Today, we hope to discuss the signal behind the P60 series price reduction, which may be a reference for everyone’s new phone purchases in the second half of the year.

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For this adjustment, Huawei’s policy for the P60 is a discount of 100 yuan, and the final price is 4388 yuan, which is not a big discount, but it also demonstrates Huawei’s importance to this year’s 618 event. The policy for the Huawei P60 Pro is a discount of 800 yuan for the 8GB+256GB version, which brings the price down to 6188 yuan, and a discount of 700 yuan for the 12GB+512GB version, which brings the price down to 7288 yuan. At the same time, a new 12GB+256GB version is available for 6488 yuan. The policy for the Huawei P60 Art is a discount of 1000 yuan, with a starting price of 7988 yuan, which is the product with the biggest price reduction in the P60 series.

On the occasion of the release of the P60 series, both the Huawei P60 and Pro versions with 256GB storage capacity only had 8GB of RAM as an option, which was criticized by many people at the time. The addition of a 12GB version can be understood as two things: firstly, Huawei has solved its memory problem and has more options in product design; secondly, after solving the memory problem, the Mate60 series to be released in the second half of the year should all be configured with 12GB of RAM, with 8GB possibly no longer available. At the same time, is it possible that the previously released Mate50 series will also have a corresponding upgrade to boost sales?

The P60 Art product plays the role of promoting the positioning of the P series. From the perspective of outsiders or even within Huawei, it is intended to play the role of the Porsche design of the Mate series. Although the P60 Art did not do any collaboration, it can be seen that Huawei has put a lot of effort into its design and made a significant differentiation from the Pro version, with a price tag over 10,000 yuan. Although the price is expensive, it is still popular among many consumers. With this price adjustment, the top version of the P60 Art has also come under 10,000 yuan, which can be seen as a positive signal for the market. It is highly likely that the P60 Art will account for a considerable proportion of shipments during the 618 shopping festival and is worth looking forward to.

As Huawei’s sharp weapon in the high-end market, the P series has been recognized by global consumers for its outstanding design and excellent imaging capabilities, which is beyond doubt. From Leica imaging to multi-camera and computational optics, Huawei has innovated from multiple angles such as optics, machinery, and algorithms, pushing the mobile imaging capabilities of smartphones to new heights. With the P and Mate series, Huawei has the strength to compete with Apple and Samsung in the high-end market, becoming one of the few domestic brands with excellent performance in the high-end market.

In the first quarter of 2023, Huawei maintained a good growth momentum despite the overall downward trend in the smartphone market in 2022 and the first quarter of 2023. Its shipments and market share gradually began to recover, with a 41% growth against the trend in the domestic market in the first quarter. This has once again given the market a shot in the arm. Behind the market recovery, is the gradual normalization of Huawei’s product update rhythm, from two flagship models per year to one model and then to two models this year. 2023 will be the year for Huawei to re-establish its high-end standard.

Therefore, the Mate60 series products in the second half of the year have become the key to success. In addition to the processor, which Huawei cannot choose, silicon-carbon negative electrode batteries, super-focus night vision, bi-directional BeiDou satellite messaging, 88W super-fast charging, Kunlun glass, and other features are expected to become its highlights. Moreover, at the system level, the Mate60 series will be the first to launch HarmonyOS 4, which will further enhance the product’s overall performance. Of course, relying on Huawei’s profound technical reserves, in addition to the foreseeable features mentioned above, there will inevitably be some black technologies that have not been displayed yet, which are worth looking forward to.

The Huawei P60 series’ price cut during the 618 promotion caught many people off guard. Those who bought it earlier regretted their decision, while those who were planning to buy it finally got the chance. From the market feedback since its launch, the P60 series has demonstrated strong competitiveness in the imaging aspect, even though it did not use the top hardware. Through Huawei’s imaging XMAGE, it still leads the trend of mobile photography. Through this price cut, we can see that Huawei now has more room to compete in the smartphone market. While running forward in the high-end market, it has once again opened the acceleration mode through price adjustments, intending to outpace its competitors. Although this may seem like a pipe dream to many people, it is hard not to be inspired by the already-launched P60 series and Mate X3.

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