Alpha Romeo CEO said they will not adopt a large central control screen as customers do not like it
The Alpha Romeo CEO stated that they will not use a large central control screen because customers dislike it
【phoneauto News】In today’s automotive market, two things have become mainstream: full LCD instrument panels and digital central control screens. With the continuous improvement of vehicle intelligence, more and more car companies are equipping their vehicles with large-sized central control screens. Among them are traditional luxury brands such as Mercedes-Benz and BMW. However, Alfa Romeo from Italy does not think so.
Alfa Romeo interior
Recently, in an interview with Autocar, Alfa Romeo CEO Jean-Philippe Imparato said, “I respect everything that Mercedes has done with its digital technology, but my customers do not want to see a one-meter-wide screen in their cars and use it to control hundreds of settings related to the vehicle. On the contrary, research has shown that Alfa Romeo customers want a relatively traditional interior, such as an instrument panel with a “cannocchiales” (telescope) function.”
- Nissan globally recalls approximately 138 million vehicles including the Nissan Lannia model
- France and Norway will build wireless charging roads Death Stranding comes true?
- Mercedes-Benz announces the recall of 32,786 imported S-Class/EQS vehicles due to software issues
Alfa Romeo executives said that in the future, car owners will be able to choose the level of autonomous driving they want at the beginning of each journey. This may seem redundant, but he said that although people will no longer need to drive themselves when autonomous driving technology matures, the best approach is to provide both fully manual and fully automatic driving options.
Mercedes interior
Although future models will adopt more advanced technology, Alfa Romeo does not intend to go to extremes. As Imparato explained, “Our job is not to provide all the lane-keeping, automatic parking, and active safety systems that we can provide just because our competitors have them.” Instead, he suggested that the company be selective and only provide things that add real value to consumers. “Some car companies add features just for the sake of adding features, while we pay more attention to the actual needs of users.”
We will continue to update Phone&Auto; if you have any questions or suggestions, please contact us!
Was this article helpful?
93 out of 132 found this helpful
Related articles
- Ministry of Finance New energy vehicle purchase tax exemption extended for 4 years, latest until 2027
- The 25 billion shares of Leiding Automotive have been frozen! What happened to the King of Old Man’s Joy?
- Loyalty to luxury car brands is declining, but Tesla is an exception
- Ford recalls a total of 41 million vehicles in the first half of 2023, the highest number in the United States
- Traffic accidents are frequent, Beijing plans to clear all illegally operated electric three-wheeled and four-wheeled vehicles by the end of the year
- Take too much and face a lawsuit, Tesla board member returns $735 million in stock options
- More expensive by nearly 200,000 compared to domestic prices! Ideal cars are privately exported to foreign countries