Zhao Ming Honor’s overseas shipments in 2023 are expected to exceed last year’s full-year shipments

Zhao Ming Honor's 2023 overseas shipments expected to surpass last year's

【PhoneAuto News】On May 29th, Honor held a new product launch event and brought the new generation digital series – Honor 90 series. The new phones are equipped with a 200 million pixel camera and the industry’s first 3840Hz ultra-high frequency PWM dimming screen, which has received widespread attention from the industry. Later, in an interview, Zhao Ming, CEO of Honor Terminal Co., Ltd., talked about the company’s performance in overseas markets this year, saying that Honor’s overseas shipments in 2023 are expected to exceed last year’s full-year shipments.

Honor 90 series

Zhao Ming said: “From the global market perspective, at the end of May or early June, in a few days, we may have exceeded last year’s full-year shipments, and our growth rate is very fast.”

For the overseas market, Honor’s strategy is “comprehensive embrace of globalization”. The official said: “2022 is the first year of Honor’s going overseas, and 2023 is the first year of Honor in the European market.” Zhao Ming also added: “Looking at the whole of 2023, China and the global market together still have an overall upward trend.”

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Earlier this year, Zhao Ming emphasized: “In the next five years, or even longer, there will be no bottleneck or ceiling for Honor’s growth overseas. In 2023, Honor’s goal for overseas shipments is to double that of 2022.” At the 2023 World Mobile Communications Congress (MWC 2023), Honor launched the Magic5 Pro, Magic5 Lite, and Magic Vs in overseas markets, attracting the attention of overseas consumers.

It is worth mentioning that market research firm TechInsights pointed out that in the first quarter of 2023, Honor’s smartphone shipments in Central and Latin America, Africa and the Middle East, and Western Europe saw a significant increase, bringing its overseas shipments and market share to the highest point since the brand resumed its overseas activities, with impressive performance.

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