The global mobile phone market remains sluggish in the third quarter, but Huawei and Honor buck the trend with growth.
Global Mobile Phone Market Growth Remains Sluggish in Q3, but Huawei and Honor Defy the Trend
[Mobile China News] On October 17th, Mobile China learned that market research firm Counterpoint Research released a report on the global smartphone market in the third quarter. The report shows that global smartphone sales in the third quarter of this year fell by 8% year-on-year, but increased by 2% compared to the previous quarter. This marks the ninth consecutive quarter of decline and the worst performance in a decade.
Looking at the brands, the top five are Samsung, Apple, Xiaomi, OPPO, and Vivo, with market shares of 20%, 16%, 12%, 8%, and 8% respectively. It is worth noting that all of the top five brands have experienced a decline in market share compared to the same period last year, with declines of over 10% for all except Apple. Xiaomi and OPPO have seen declines of up to 15%.
Notably, Counterpoint Research stated that Honor, Huawei, and Transsion have increased their market shares. They are among the few brands that have achieved year-on-year growth in the third quarter. The recovery of emerging markets ahead of the global market and the growth of brands outside the top five indicate that the dynamics and opportunities in the global smartphone market are changing.
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In addition, Counterpoint Research predicts that the delay effect of the iPhone release (due to its shorter time on the market) and the strong momentum in the smartphone market after September will continue until the end of the year. Therefore, the market will see a halt in year-on-year decline in the fourth quarter of this year.
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