Xiaomi’s total payment amount exceeded 71 billion yuan across all channels during the 618 shopping festival! Xiaomi 13 and K60 sold out quickly

Xiaomi's 618 shopping festival total payment was over 71 billion yuan and Xiaomi 13 and K60 were quickly sold out

【PhoneAuto News】On June 5th, Xiaomi released the latest sales report for the 618 shopping festival: the total payment amount across all channels has exceeded 7.1 billion yuan! Xiaomi ranked first in both cumulative sales volume and revenue for Android phones on JD.com and Tmall, as well as in sales volume and revenue on the mobile phone store list on Douyin.

The revenue of Xiaomi’s offline stores increased by 55% compared to last year, and the sales volume of phones increased by 27%. The revenue of smart home products increased by 38% compared to last year, and all product lines have achieved remarkable results.

Latest sales report for Xiaomi 618

On JD.com, Xiaomi ranked first in both cumulative sales volume and revenue for Android phones, and also won first place in phone sales in multiple price segments. Among them, Xiaomi 13 won first place in cumulative sales volume of Android phones in the 4000-5999 yuan price segment; Redmi K60 won first place in the 2000-2999 yuan price segment; and Redmi Note 12 Turbo won first place in the 1500-1999 yuan price segment. Redmi 10A/Redmi K60 ranked first and second in single product sales for Android phones. Xiaomi’s flagship store on JD.com won first place in both cumulative sales volume and revenue for Android phone live streaming.

On Tmall, Xiaomi ranked first in both cumulative sales volume and revenue for Android phones, and also ranked in the top three for Android phone sales on the hot selling list. Xiaomi 13 won first place for Android phones in the over 4000 yuan price segment on the hot selling list; Redmi K60 Pro won first place in the 3000 yuan price segment on the hot selling list; and Redmi Note 12 Turbo won first place in the 1500 yuan price segment on the hot selling list. Xiaomi’s official flagship store won the championship of the Taobao live streaming peak technology overall list.

Xiaomi 13 series

On Douyin, Xiaomi ranks first in both sales volume and revenue among mobile phone stores. Redmi K60 ranks first in both sales volume and revenue among mobile phone products. Xiaomi’s revenue in its physical stores increased by 55% year-on-year, mobile phone sales increased by 27% year-on-year, and revenue from smart life products increased by 38% year-on-year.

In addition, the total payment amount for air conditioning products across all channels exceeded 1 billion yuan. The energy-efficient 2-ton Mi Home air conditioner ranks first in both sales volume and revenue among the 2-ton hanging air conditioner products on JD.com. The Mi Home vertical fresh air air conditioner with a new 1st-level energy efficiency rating ranks first in both sales volume and revenue among fresh air cabinet air conditioner products on JD.com.

The Mi Home zone washing and drying machine with a 15kg capacity ranks first in both sales volume and revenue among zone washing products on JD.com and Tmall.

The Xiaomi tablet 6 series ranks first in both sales volume and revenue among Android tablet products on JD.com and Tmall.

The Xiaomi band 8 ranks first in sales volume among smart wearable products on JD.com and Tmall.

The Xiaomi AloT ranks first in 56 categories on JD.com and Tmall.

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